Tuesday, December 30, 2008
“Aging And The Brain” illo for U. of Miami
This illustration accompanies an article that discusses strategies for maintaining and extending cognitive longevity as one ages. Exercise, diet, and intellectual activities are important components in staying sharp. The art director, Scott Fricker, wanted an image that stressed these strategies. He specifically asked for distressed textures, a favorite technique of mine, but without appearing dark or ominous. Probably the most frequently asked question from art directors over the years has been, “ I really like your work, but can you make it less dark?” I felt I struck a pretty good balance here. Below are the two rough sketches presented.
CLIENT: UNIVERSITY OF MIAMI (FL)
ART DIRECTOR: SCOTT FRICKER